Kylanne Green, President and CEO

Kylanne Green is president and CEO of URAC, a nonprofit organization promoting healthcare quality through accreditation, certification, and measurement. Prior to her CEO appointment in 2013, Green served on its Board of Directors for two decades, and as Board Chairman for two years. Her 45-year career in the healthcare industry began with frontline nursing and progressed into management and C-suite leadership, including: executive vice president at INOVA, the largest integrated health system in Northern Virginia; Chief Operating Officer of Health Insurance Association of America; Chief Operating Officer of Aetna Health Plans of the Mid-Atlantic; and Area Administrator of Kaiser Permanente Mid-Atlantic. A highly respected, renowned speaker in the healthcare industry, Green shares her insights on advancing healthcare innovation and improving healthcare quality in her keynote speeches.

Recent Posts

MACRA: What Value-Based Payment Means to Pharmacists

By Kylanne Green, President and CEO on Oct 17, 2016 11:31:55 AM

We all know healthcare is changing, and the driver for much of this change is the government. MACRA (Medicare Access and CHIP Reauthorization Act of 2015), the latest sweeping healthcare reform law from Congress, is being massaged by CMS, and while most believe it is the physician at the tip of the MACRA spear, it will have a profound impact on pharmacists, too.

MACRA will fundamentally change how providers are paid. It’s about time. Fee-for-service, the “do more, get more” reward system that has sent us into an economic tailspin in healthcare may finally become a thing of the past. Under value-based payment, the foundation of the reward system will be quality. This change in philosophy, from volume to value, and the change in economics, requires a shift in the existing relationships among stakeholders.

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